Underexposed documentary

UNDEREXPOSED: A Women’s Skateboarding Documentary is a documentary film that highlights women’s skateboarding as well analyzes the skate industry’s approach to female skateboarders.

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The film is not whiny, accusatory or full of finger-pointing. It is merely an examination of the current opportunities available to female athletes in action sports, particularly skateboarding.

By analyzing the media and marketing tactics of the skateboarding industry, we can learn how to promote an increase of opportunities for girls and women who want to pursue skateboarding.

Interviewees include: Stave Caballero, Ed Templeton, Lance Mountain, Elissa Steamer as well as representatives from Thrasher, TransWorld Skateboarding, Sole Technology and Osiris.

Screen shot 2012-03-15 at 10.02.21 AM

Here is the trailer:

Thank you Julian Bleecker for the inspiration, Brian Lynch for the extensive production assistance, Sam Colen for the use of his camera and USC Annenberg & Dornsife Colleges for the opportunity and motivation.

For more information, “like” https://www.facebook.com/UnderxposedDoc

13 responses

6 09 2011
Underexposed | SoCal SkateShop Blog

[…] http://ameliabrodka.com/underexposed-documentary/ This entry was posted in Skateboard Visual Madness and tagged allysha bergado. Bookmark the permalink. ← Full Frontal […]

7 09 2011
UNDEREXPOSED « SKATEONLINE

[…] More info: ameliabrodka.com/​underexposed-documentary/​ […]

10 10 2011
Underexposed | BWG Mag

[…] Media coverage? Opportunities in skateboarding? This is the trailer for a documentary film called “Underexposed” by Amelia Brodka and co-produced by Brian Lynch. With the cancelation of women’s vert at the […]

29 11 2011
Skatepark Day 2 | rosiewalunas.com/blog

[…] Film Project.” It follows a boy and a girl. And, speaking of girls, I came across “Underexposed” a work in progress about women’s skateboard and the industry by skater Amelia Brodka. […]

26 03 2012
Underexposed: a documentary about female skaters — Lost At E Minor: For creative people

[…] Amelia Brodka, a Polish born documentary filmmaker, highlights this imbalance in her latest work, Underexposed. If the trailer is anything to go by, this will be a well thought-out and balanced view of the […]

1 04 2012
Doku-Trailer: “Underexposed” | Merely Thinking

[…] gleich nochmal eine Skate-Doku: In “Underexposed” geht es um skatende Frauen (in den USA?) und darum, welche Möglichkeiten das Frauen-Skaten […]

21 04 2012
Monday

Great project for getting the concept announced to the world, that girls want to skateboard too and the ones doing it now are already making history in an untapped market with in the skateboard community. Woman skateboarding as a recreational sport and adopting the lifestyle, or the talented female enthusiast becoming involved in the skateboard contest circuits is really a boost to the industry in all areas of production. Companies can now market to the female public and promote their product to a new and fresh population of skateboarders in an already thriving industry. I think it is fabulous to see this happening finally in skateboarding and I think the general public will welcome this notion as well and climb on board with financial support.

14 05 2012
girlsontheboard

(…) to coś więcej niż osobista opowieść o pasji, to szersze spojrzenie na fenomen zjawiska skateboardingu(…) http://girlsontheboard.com/blog/14-amelia-brodka-film-dokumentalny-uderexposed

31 07 2012
Underexposed Private Screening | Skate School

[…] documentary Underexposed will be show in Long Beach, CA during the Agenda trade show, August 1st.  You need an […]

1 08 2012
Lainer (@Lainer)

The skateboard companies are notorious for marketing towards young boys, young men. Typical really. Women need to change that focus. Women companies could back the women and girls skateboard competitions. Waiting for the men-owned corporations to notice is a big waste of time. They just don’t care.

1 08 2012
&raquo Video of the Day – UNDEREXPOSED trailer

[…] Bleecker. Special thanks to USC Annenberg, USC Dornsife, Bryan Volozanin and Sam Colen. More info: ameliabrodka.com/underexposed-documentary/ ShareThis!EmailPrintDiggFacebookRedditStumbleUpon └ Tags: #GrindThis!, 2012, Amelia […]

1 08 2012
9 08 2012

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